Skip to content
Tara Allen
Tara Allen reaching for a book in her office library

About

“There is no finish line for becoming.”

About

I'm not writing from the finish line.

REALTOR. Founder. Coach. Speaker. Wife. Mom. And still, mostly, a student.

I've built businesses, coached leaders, sold thousands of homes, taught on stages, set big goals, failed plenty, changed directions, and learned a lot along the way.

But my story didn't start there.

My teenage years and early twenties were messy. I spent years making bad decisions, in and out of jail, reacting to life instead of intentionally creating one.

At 22, I moved to Sioux Falls and decided I wanted something different.

I didn't have a master plan. I simply started changing the things I could control—the people around me, the books I read, the standards I held, the goals I set, and eventually, the person I believed I could become.

That changed everything.

And it taught me something I still believe deeply:

Your past can explain you without having to define you.

In 2012, I got my real estate license. What started as a career grew into a team, businesses, coaching, leadership, speaking, training, and opportunities I couldn't have imagined when I started.

But somewhere along the way, my definition of success started changing too.

I don't want to build a great business at the expense of a great life.

I don't want achievement without relationships, money without freedom, goals without meaning, or success that looks great from the outside but doesn't feel aligned on the inside.

I want to become my Best Self.
Build my Best Business.
And live my Best Life.

By design, not by default.

That's what this site is about.

I'm sharing what I'm learning about identity, mindset, leadership, business, relationships, faith, time, wealth, purpose—and the never-ending process of becoming.

Not because I've figured it all out.

Because I'm still figuring it out.

I'm still learning. Still questioning. Still failing. Still growing. Still changing my mind. Still becoming.

There is no finish line.

And I think that's the point.