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Tara Allen
Best Business

Building a business that doesn't own you

Tara Allen7 min read

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Tara leading a whiteboard session with her team

There's a version of entrepreneurship that quietly consumes your life. Here's the question I ask every quarter to make sure I'm not building it.

For years I measured my business by how much it produced. Now I measure it by what it makes possible — for my clients, for my team, and for the life I actually want to live.

The quarterly question

Every ninety days I ask: if this business stayed exactly like it is right now for three more years, would I be glad? The answer tells me whether I'm building an asset or a very demanding job.

Systems aren't the boring part of entrepreneurship. Systems are the part that gives you your evenings back.

A business should create opportunity, not consume the life you built it to fund.

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